All About My Companies: Niche Builders

How much do you know about my companies?

A few months ago, I took a deep dive into telling you about one of my companies: CBD Hemp Experts. We’ve been doing amazing things lately in the CBD field, helping companies in need find CBD products. The incredible medical properties of CBD could radically transform the way we treat many ailments, including cancer and epilepsy. It’s why countless healthcare practices are embracing this new trend.

If you own a healthcare practice but are having trouble gaining traction, then you’re the exact reason why I started another one of my companies: Niche Builders. It can be tough to get your name out there on the internet, especially with all of the competition. Niche Builders helps you move past all of that noise and gain paying patients to grow your practice!

What is Niche Builders?

In short, we’re a search engine marketing agency focused on healthcare companies. 

There are countless self-proclaimed SEO experts and search engine gurus out there who claim to know the secrets of how to get your website boosted up the Google search results. And hey, some of them actually know what they’re doing! But the trick is that they don’t have any specialties. They’re like hired guns in the Old West. Any industry or practice can employ them, even if they don’t have any expertise in that field.

Niche Builders is different. We have all of the experience and expertise of those SEO experts, but focused entirely on the healthcare field.

Take keywords, for example. Keywords are at the very heart of SEO. Without them, Google and other search engines wouldn’t know what to look for when someone punches “healthcare practices near me” into the search field. Those SEO experts I mentioned may know what gets hits, but they don’t know the healthcare industry like we do. 

The keywords that we choose for your site will not only be painstakingly researched but are proven to cause healthcare sites to shoot up the search results. That’s because of our SEO specialization. We already know what works, so we aren’t throwing spaghetti at the wall to see what sticks!

Pay-Per-Click Management

While most online marketing practices utilize pay-per-click (PPC) to create leads and drive traffic to your website, their ROI is often abysmal. 

Yes, they will set up your PPC ads with a ton of keywords, a few versions of your ads, and setup bid modifiers for the time of day or mobile devices, but after that, they’re finished. You are left with automated bidding and reporting software so you can see how many clicks you are getting to your website, but that doesn’t necessarily mean that you’re getting more patients.

Yes, more people see your ads, but you’re paying a ton of money for the “privilege.” And getting your ads in front of the wrong people is a one-way-ticket to terrible ROI.

With Niche Builders, we do things a little differently. First, we have a deep understanding of the healthcare industry, so we already know the types of ads that get clicks. No need for trial and error with us! On top of that, we are going to be running split testing on those ads to see which ones perform the best for your specific practice. 

We also monitor for “negative” keywords. What are those? Think of them as false positives that show up when someone searches for an unrelated subject. For example, we once had a client who had “vitamins” as a keyword. And, for whatever reason, their ads would be popping up for people who were searching for “PS Vita.” Not exactly a significant return-on-investment there! So, we added “PS Vita” as a negative keyword, making sure that the ads wouldn’t show up on those search results ever again. That not only saved the patient money, but also reduced expensive, unwanted clicks!

Let’s Talk Reputation

A crucial part of online marketing nowadays is reputation management. To put it simply: patient reviews.

How often do you check out Yelp whenever you are looking for a great restaurant near you? We all check online reviews because we want to know that we will be getting great value for our money (or, at the very least, not get ripped off).

Believe it or not, it isn’t only restaurants that have to worry about positive or negative online reviews. Every business, including those in the healthcare industry, needs to worry about their online brand reputation. One single bad review in Google can result in a massive drop off in your practice.

So, what can we do about it? We want to make sure that any negative reviews are buried under shining testimonials for your healthcare practice. We do this by creating a review funnel that asks and reminds your patients to leave you a review on the sites that you care about. 

This tactic can be a tricky balance, as asking patients for reviews too often can come off as spammy. We prevent this by making the review process completely frictionless. Your patients don’t need to invest a ton of time and energy into writing or figuring out how to post their review. 

If you want to learn more about your current online reputation, Niche Builders offer a free online review scan! It’s a perfect opportunity to show you precisely what you can expect from our marketing services! 

Niche Builders is a company that I am very, very proud of. Not only does it help countless healthcare companies around the U.S. find patients and clients, but it also supports my personal goal to improve the healthcare coverage of Americans everywhere. Access to healthcare is VERY important to me and is built into the foundation of every business I create. 

If you are having trouble bringing in the patients you want, Niche Builders can help. We’re an online marketing agency with a single niche: YOU!