Marketing Strategies

Unlocking Marketing Secrets! 🚀
From content diversity (blogs, videos, podcasts) to genuine engagement on social media. Word of mouth reigns supreme!
🗣️ And don't forget, collaborations are your secret sauce! 🤝


Hey everyone you, know when I started out I thought throwing money at ads was the way to go. But boy was I wrong. Don't get me wrong, it's a great way but from my experience, not the only way. Here's a little nugget of wisdom from my journey.

Authenticity is the name of the game. People resonate with real stories and emotions, not jingles. Tip one, content instead of ads, focus on creating valuable content. Whether it's blog, video, podcast you name it just share your journey. The ups, the downs, all of it. People love (the) to root for the underdog and they'll stay with you if they feel part of your actual story. Second engage, jump on social media and talk to your customers. Understand their pains and genuinely help them any way you can. Every comment, every DM, every share, they all count. Trust me word of mouth is powerful in today's connector world. And lastly never underestimate the power of collaboration. Partner up, host joint events or webinars. Two voices can be louder than one. Remember it's not about having deep pockets, it's about building connections, being genuine and creating

value. The world doesn't need more products, it needs more passion. Bring yours to the table and the rest will follow cheers to our ventures and may we all thrive and never forget success is a CHOICE!



Profitability Over Fundraising

📈 Profitability is the compass guiding successful businesses to sustainable growth.

🌱 In a world often fixated on fundraising, remember that self-sufficiency leads to long-term independence and control.

💪 Embrace the power of genuine value creation and financial resilience.

🚀 Prioritize profitability as your true north on the entrepreneurial map!


Profitability over fundraising. In the world of startups there's a lot of hype around raising money. It's like a badge of honor. Oh, I just snagged another million from investors, that's cool right? But let's chat real for a sec. Imagine you're on a road trip fundraising. It’s like those sugary energy drinks, a quick burst of energy but eventually you crash. Profitability, that's your healthy breakfast, it keeps you going. Take Amazon back in the dot com bubble. They weren’t just about the buzz, they were about the bucks, the actual profit, and look where they are now? Or MailChimp no external funding just genuine value to their users.

Now I'm not saying don't raise funds I mean, who doesn't like a cash cushion? But remember with that money comes a piece of your pie going to someone else and sometimes their slice comes with opinions on how to bake the rest of the pie.

So quick advice, focus on value before hunting for investors make sure you got a product or service people genuinely love and more importantly that they're willing to pay

for. Next watch your cash flow, it's like checking your car's gas tank, you don't

want to run on empty when you least expect it. And finally, scale smartly don't hire 10 people when three can do the job. Grow when you need to, not just because you got some extra zeros in the bank.

To wrap it up, fundraising it can be a boost for sure. But profitability that's your engine.

Keep that baby running smooth and you'll go far. Cheers my friends to building something lasting. And remember make money but also make sense and don't ever

forget,  success is a CHOICE!



Ways to Finance Your Business

Unlock the secrets to financing your dream business! 💼

Explore diverse strategies and tips that empower entrepreneurs to secure funding and fuel their ventures' growth. From bootstrapping to seeking investors, discover the path that suits your business journey best.

Take charge of your entrepreneurial destiny! 💪


Hey everyone you've got this killer business idea right? But you're looking to raise money. Let's talk about how to actually make that happen. Bootstrapping! That's fancy talk for using your own savings. It's cool because you retain all control, but it also means all the risk is on you. My buddy Tom, started his t-shirt company which is 50 bucks and a dream. And look at him now tees literally all over the world. Friends and family you think Aunt Betty might believe in your vegan cookie idea. Sometimes the people who love you are your first investors. But remember mixing family, friends and money it can get messy. Be clear, and I mean be clear on terms and maybe don't bring it up at Thanksgiving. That's just a personal tip.

Angel investors these aren't the Halo wearing kind. They're usually successful folks who back start ups with their own money, A little bit like a guardian angel for your business but they’re looking for a return so be ready and make sure you have a plan. Venture Capital, the big leagues. VC firms can invest big bucks, but they'll want equity in return. If you go this route be ready to share the pie. Oh yeah, Crowdfunding, uh, sites like Kickstarter or Indiegogo, put your idea out there and let the public back It. But it's not just free money you've got to deliver on whatever it is you promise. So here's some practical advice. Start lean, don't blow all your money on fancy chairs, focus on what's essential and skill from there. And always remember why you started in the first place. Entrepreneurship is an absolute roller coaster but you’re strapped in for one heck of a ride. Dream big my friends start small and don’t forget success is a CHOICE!



Personality Traits

Successful entrepreneurs share common traits that pave their path to achievement.


You know when you think about successful entrepreneurs, a certain image might come to mind. Maybe Steve Jobs and his black turtleneck or Elon Musk with one of his rockets. But what really lies beneath those success stories? First resilience, entrepreneurship ain't a walk in the park. We fail, we trip, we get back up.Think of it like a video game, each time you fall, you're just learning how to beat the next level, next time around. Next is curiosity, successful entrepreneurs are insatiably curious. Why, because they're constantly seeking better ways to do things. Always asking why Something my parents hated. Or how can this be improved? And don't forget, adaptability. The business world, it's always changing, so be like water, as Bruce Lee said “shape yourself to new challenges and don't get stuck in old ways”. Practical advice, get yourself a journal, write down every idea, every failure and every win. Reflect on it, that’s your entrepreneurial playbook. And when things get tough, reach out talk to mentors, friends. Don't be an island and don’t forget to take breaks, burnout is real. So hit the gym go for that jog or just binge watch your favorite series every once in a while. Not a lot, every once in a while. Remember it's a journey that makes the story epic, not just the destination. Keep rocking my friends and remember success is a CHOICE!



Born an Entrepreneur

Some entrepreneurs possess a natural gift, while others acquire the skills through dedicated learning.


So here's a fun one, are folks just born with that entrepreneurial magic or can we actually learn it? Well let me break it down for you, imagine you see a toddler, right? Some of them just dive into everything; they eat dirt, chase the dogs, all that fearless stuff! That's kind of like an innate entrepreneurial spirit. But then, there are those kids who are cautious; they watch, they learn, and guess what? They, too can grow up and rock the business world. The truth? It's a mix. Some of us might have a natural fire, but the skills, the know-how, that can be learned, my friend. Think for a moment about cooking, some might have a natural knack for flavors, but anyone can learn a good recipe.

Practical advice for you today, never ever stop learning. Read a book, take a class, find a mentor. Just because you're not the “eat dirt kid” doesn't mean you can't start your dream project. So whether you're born with it or you’re building it, remember this: every one of you can embrace that entrepreneurial spirit. Dive in, dream big, and never ever stop exploring!

Here's to all you future business rock stars out there! You've got this and remember! Success is a CHOICE!



Arrogance in Leadership

Arrogance in leadership blinds us to growth opportunities and isolates us from valuable perspectives.


I've been in a trench of Entrepreneurship, and if there's one thing I've seen take more companies and tank them than anything else, it's this: ARROGANCE IN LEADERSHIP. Now, I'm not talking about confidence, confidence is cool, but I'm talking about arrogance, that's the business equivalent of pouring soda into a car's gas tank. Imagine you've got this shiny new sports car, that's your business, the team you’ve got, they’re the engine, the wheels, the whole deal. But when a leader thinks they've got all the answers, when they shut down ideas because “they know best” or when they refuse to admit mistakes, BOOM! That’s soda, clogging up the engine, stalling your car out on the highway of success.

Look, everyone - and I mean everyone - makes mistakes, especially and including leaders; but it's how you handle those mistakes that truly matter. A team looks up to a leader who says, “hey, I messed up! But let's figure this out together”. Trust me, that kind of vulnerability, it’s pure gold; it creates trust, it fosters collaboration and it lets everyone know that they are valued. So practical advice, listen more than you speak, surround yourself with smart folks and for the love of all things caffeinated, let them challenge you! If someone says you might be wrong, consider it - heck, thank them! Because that feedback, that openness, that's the stuff that keeps our business engines purring smoothly.

To sum it up, drop the ego, embrace the learning and let's drive that business card to places we've only dreamed of. Cheers to humility and to the amazing team that powers our journey! And remember, Success is a CHOICE!



Value Proposition

Here’s some valuable advice: Talk to your customers, truly understand the people you serve, and then offer a compelling value proposition.

It’s the secret sauce to success!


So let's chat about something that's the heartbeat of any business, value creation. Think of it this way, ever been to a cafe where they remember your exact order or maybe a tech store where they helped you find that perfect gadget? That right there, is them delivering a killer customer value proposition.

Here’s the thing, the world doesn't care how awesome your product is, unless it’s solving a problem or making their lives better. That’s where the magic of the customer value proposition comes in, it's essentially answering why should a customer buy from you and not your competitor.

So practical advice, talk to your customers. No really, I mean talk to them, ask them what they love, what they hate and what they wish for, then just listen. Understand their pains, their dreams, and deliver value that makes them think, “Wow! They get me!”.

End of the day, creating value isn’t about offering more bells and whistles, it's about truly understanding the people you serve and actually enriching their lives. So go out there and let your business be the answer to someone’s, “I wish they had this”.

Keep rocking and providing value. And remember, Success is a choice!



Take the Leap

Taking that bold step into the world of business, where dreams become reality!


You know I've been asked numerous times, how I managed to build my company and the truth is there's no magic formula. You just got to pull the trigger and go for it. I mean think about it,  how many times have we hesitated, over analyzed or over prepared and ended up missing out on opportunities. Too many to count right. Well life my friends is too short to be paralyzed by indecision. Every great journey, every innovative idea starts with that single step. And yeah it's scary but here's the secret, no one ever truly feels 100% ready. There's always, and I mean always going to be that voice in your head telling you to wait just a bit longer. Or that you're not good enough, but that's just fear talking. Here's my practical advice, start small, test out your ideas, gather feedback and pivot when necessary. Don't try to perfect everything from the get-go. Failures you'll have them and that's cool. Each one is a lesson learned, a stepping stone to success. Surround yourself with people who support and challenge you and most importantly enjoy the ride. It's your journey after all so the next time you find yourself hesitating, just remember pull the trigger and embrace the adventure. Cheers every one of you making your dreams a reality and remember, success is a CHOICE!




Have you ever thought about the hidden influence of your emotions 😊🥺🤪😡 on your decisions? Our emotional brain is a powerful force, steering us toward risks when we're positive and making us cautious when we're feeling down. It's not about sidelining emotions but understanding them as valuable signals. The goal? Achieve balanced decision-making by recognizing and managing your emotional state.


How do emotions impact decision making? Have you ever impulse bought the candy bar the checkout counter or maybe backed out from a bungee jump last minute? That’s emotions playing their role in decision making. Emotions whether it’s joy, fear or that little flutter of excitement, they our mind's way of going, “Hey, listen up!”. Think of emotions like your car's GPS, they're signals guiding you towards a decision. Have you ever had that feeling in your gut telling you something is off or that thrill nudging you to try something new? That’s your emotional GPS in action. But here's a catch, just like a GPS can sometimes take you down a weird back alley, emotions might not always lead to the best decisions. That's not saying ignore them, instead, recognize them, feel that fear of joy then pause, take a deep breath, ask yourself, “is this emotion helping or hindering my decision?”.

Here's a tip for you, next time you're about to make a decision, big or small, do the 10 10 10 rule. Ask yourself, “how will I feel about this decision in 10 minutes, 10 months, and 10 years from now?”. It can give you clarity and help balance those emotions. Remember, emotions are part of who we are, they make life colorful. Just make sure you're the driver and they're the GPS, not the other way around!

Stay awesome! Trust yourself. And remember, Success is a CHOICE! (Almost just stumbled over myself!)




Choose focus & consistency over FOMO every time.
Prioritize, and limit distractions for success


FOMO is very real, and what you really need to do is focus. You know, in the age of infinite scrolling and endless notifications, we are constantly bombarded with the next “big thing”, there's a sneaky little sensation called, FOMO, that stands for fear of missing out. Yeah, you know what I'm talking about, we've all been there. What if this new venture is the one, what if I miss out on this trend? I can tell you, sadly, that over the past two to three years I’ve invested in people or projects based on FOMO, and guess what, I'm down a couple hundred grand! (Idiot!) I know better! And how I have always won this thing, focused on what I actually know. Now, what some experts tell me but what I actually know.

When I ignore FOMO and I focus on what I know and I don't get distracted, I win! So, what’s the actual lesson here? True success is not about chasing every shiny object, it's about FOCUS. Imagine your energy is a beam of light, spread it too thin and nothing really shines bright, but focus it like a laser and you can cut through steel! That’s the power of consistency and focus! So, how do we do it? I think there's three simple things:

Number one is prioritize. Write down what's essential for your goals, whether it's building your business, learning a new skill or just keeping up with your favorite show without interruptions. In other words, make it clear.

Number two is limited distractions. This might mean putting your phone on airplane mode for a couple of hours or setting specific times to check social media, maybe even giving yourself a FOMO free day. Trust me, the world will still be there when you come back.

And number three, I would say celebrate. Every win, even the small ones, even the tiniest. Is progress important? Yes! So every night take a moment to acknowledge something you did well.

Remember, it's not about what you might be missing out on, it's about the magic you can create when you truly focus on what's right in front of you - your dreams - they're worth the commitment.

I love and appreciate y’all! And I’m cheering for you to win - and I mean really cheering for you to WIN! Have an amazing day! It’s beautiful here and that's what I'm doing! And remember, Success is a CHOICE!



Truth About Success

Success isn't just about talking the talk, it's about walking the walk.


Hey everybody! You know, one thing I’ve learned from this crazy journey of Entrepreneurship is that a lot of folks will stand up and say, “I'll do whatever it takes to be successful”, but reality, most won't actually walk that talk. Let's take a look at gyms as a simple example, every January they’re packed! New Year's resolutions, right? But come February, March, where's everyone at? Many have gone back to their comfy couches, why? Because change is tough, building that six-pack or that business requires more than just words.

Another example, think about those friends we all have, who are always planning on starting that business; years go by and they're just ideas, still just that - ideas! The truth is, saying you want success is easy it's the doing day in and day out that's hard. It’s pushing through the failures, the rejections, the sleepless nights. That, my friends, is what separates the doers versus the dreamers.

So my advice to you, don't just talk the talk, actually walk it! Make a commitment over motivation. Motivation is fleeting, it's there one day and gone the next, but commitment - that’s what keeps you going. Even when motivation dies, my dad used to tell me, “Commitment is, Aaron, doing what you promise to do long after the mood in which you promise to do it in his past”. (Gulp!) yep, that's one to swallow.

Next, small steps every day. You don’t have to leap, small consistent steps towards your goals, they will compound over time. There's a great book out by Darren Hardy and it's called, “The Compound Effect”, I HIGHLY recommend it.

And then of course, embrace failure. Every setback is a lesson. Instead of avoiding challenges, run towards them, that's where growth actually happens. Look, I get it, this path isn't for everyone and that’s okay! But if you're going to say “you’re all in”, BE ALL IN! The road to success is less crowded, not because it's exclusive, but because few generally choose to treat it consistently. Let's be the FEW who do!

Cheers, my friends, to actually dreaming and actually making them happen! Have an amazing day! And remember, Success it's a CHOICE!


Master Thyself

Mastering yourself is the beginning of all wisdom 🧘‍♂️💫. Embrace self-awareness, cultivate growth, and unlock your fullest potential. The journey starts within!


Master thyself! I think just saying that makes me smarter, MASTER THYSELF! You know, in this crazy journey called life there's one investment that I found and it pays more than any stocks startup, crypto or real estate venture; it's true, and although it may sound mystic and make me sound smarter, it's true - it’s called mastery of self.

Stay with me here and let's break it down. Imagine you're the driver of this super high-tech vehicle, for this analogy it's in reference to let's say your body and mind, but here's the catch, there’s no user manual. Now most of us are going through life on autopilot, we’re swayed by emotions, we're trapped in habits and not getting the most out of life, or showing up every day with an actual plan to win. But what if, just what if, we… you know, took the time to understand the dashboard, tweak some of the settings, maybe even got under the hood once in a while (that’d be tough for me). Imagine what could be possible, this is an area I recently made a conscious decision to focus on and I have told everyone around me my intentions for accountability, purposes - and dang it! It feels good! Hasn't been scary at all, it's been totally amazing!

So here's my practical advice:
Start small, spend just five minutes every day in silence listening to your thoughts, that's your initiation into what I’m going to call, “Self 101”. Over time you’ll find patterns, you'll learn which buttons to push to elevate your mood or which gears the switch to think clearer. Remember, it's not about being perfect, it's about being in tune. The more you get to know yourself, the better decisions you make, the richer your experiences and the more you can steer your life where you truly want it to go. Dig deep into this as it truly can make a huge difference in your life. In this hustle culture, don't forget MASTERY OF SELF - that I believe, is the ultimate life hack.

See you at the top! Ignore my crazy hair, I was just in the pool. And remember, my friends, Success is a CHOICE!



Follow Up

Don't let opportunities slip through the cracks 📧✅. A timely follow-up email can be the key to success. Stay on top of your game, and keep the conversation going!


All right, let's chat for a hot second about something we've all been guilty of neglecting, the power of the follow-up. Come on, I know I'm not alone! Ever shut off an email that, “eh, they'll get back to me if it's important!”. But let's flip the script a bit, remember that time you message a friend and they didn't reply, you felt a tad ignored, right? So here's the Golden Nugget, people today - more than ever - are crazy busy, it's not always about you - in fact, it rarely is. Sometimes things just get lost in the sauce, a follow-up isn't just a reminder for them, it's a sign that you're generally invested, it says, “hey, I value our conversation, what's up?”.

Now, practical advice time. Don't play the waiting game too long, give it a couple of days then ping them. Be cool, not clingy, a simple “hey just bringing this back to the top of your inbox”, it works wonders. Change the method, no reply to your email? Maybe a quick call, text or a DM on LinkedIn, that might actually just do the trick. At the end of the day, think of a follow-up like giving someone a gentle nudge, a little reminder that you're there, ready to keep the ball rolling. It's not about being pushy, it's about showing commitment. And hey, who knows, that one little nudge might just lead to something big.

So next time you're on the fence, remember, a follow-up can be a game changer. Stay persistent, happy hustling! And remember, my friends, Success is a CHOICE!


Prospecting for Leads

Prospecting success comes from listening and being real 🎧💼. Hear your clients' needs, be authentic in your approach, and watch relationships flourish.


So let's chat about prospecting, or as I like to call it, the treasure hunt of the business world. Ever go to a party and you're on the lookout for that one friend who's always the life of the party? Well to me, that's kind of like prospecting, but for business. It's about finding those golden clients or customers that truly vibe what you offer. Now why is it crucial? Imagine you’re on a road trip with no map, sounds adventurous but you might end up going nowhere or in circles, right? Well prospecting is that map, it guides us to people who will generally benefit from our product or service, it's not just about boosting sales but creating MEANINGFUL connections.

So here's a quick tip for you, don't just chase after anyone, be authentic. Listen more than you talk (two ears, one mouth), understand their needs, their challenges and just BE YOU and BE REAL. Maybe you can use tools like LinkedIn or customer feedback to pinpoint who might benefit the most from your product or service, Remember, it's not about selling, that's the byproduct, it's about building meaningful relationships. So next time, think about the grind of hunting for new leads, just picture it as scouting out the best party in town, it makes it so much easier!

Enjoy the journey, make some amazing connections along the way. And remember, Success is a CHOICE!


Rethinking Work Life Balance

Work-life balance? Let's rethink 🤔. Remember your 'why,' don't separate. Your personal and professional lives can complement each other. Find synergy, not boxes 🧩.


You know, I really don't agree with the whole work-life balance thing. I know it's a popular idea that's been floating around, work-life balance, and while I totally get the appeal, I mean who wouldn't want a perfectly balanced life? But there's something you need to know if you're trying to actually build an empire; three days, no shower, still at home, that's my point. Picture this, you’re at a cafe sipping on your favorite coffee and you decide to balance it perfectly on the edge of your table, sounds risky, right? Because it is! Building a business is kind of like that, there are going to be times when it feels like that coffee is about to spill, sometimes you need to pull it closer, give it more attention, maybe even take a sip.

Now don't get me wrong, I'm not saying burn yourself out, but when you’re hustling for your dreams, balance might look a little lopsided sometimes; actually a lot of the times, and that’s okay! So here's the thing, if you’re aiming for the stars, aiming to build an empire, you've got to be laser focused. It's not about long hours but about smart passionate work, it's about diving deep when needed and also knowing when to pull back.

Okay so some practical advice:
Prioritize. Not everything that screams for your attention deserves it, this is a big one. Identify what truly matters and zoom in.

Number two, remember your why. A crazy long days, remind yourself why you're doing this. Passion can fuel you more than any caffeine boost will.

Number three, integrate don't separate. Instead of trying to box your personal life and your professional life, look for ways they can complement each other, maybe take your kids to work, I don’t know, or have business meetings during a morning jog. Whatever it is, just find a way!

Number four, self-care. It’s not selfish, it's an investment. A quick break, a hobby, even a power nap, whatever rejuvenates you, do it! It'll supercharge your empire building.

Number five, be flexible verse rigid. Plans change, adapt, pivot, evolve; if 2020 taught us anything, that's it!

Number five or six, where I’m at, surround yourself with the tribe. You need people who get up, you need people who lift you up, challenge you and maybe even out hustle you. It’s a journey and it's way more fun with the squad.

So let's wrap this up, balance is cool for both yoga and tightrope walkers, but when you’re building an empire, not so much! Embrace the beautiful chaos, the passion and the hustle, diving head first, but remember to come up for air and ALWAYS have fun doing it, that is crucial! So I would say, “let's go baby!”. And remember, Success is a



Hand Written Notes

Handwritten notes 📝 add a personal touch that's unforgettable. Whether to clients or loved ones, show you care in your own handwriting. A simple gesture, a lasting impact!


Good old pen and paper. You know, in our world of endless notifications and instant messages, there's something incredibly powerful about a handwritten note, it’s like the pause button in this fast-paced digital age.

When you take a moment to write a note by hand, you're not just putting ink on paper, you're pouring a bit of your soul, your time, and your energy into something tangible. It tells a recipient, “hey, you’re worth my time! I thought about you enough to sit down and actually write this”.

Practically speaking, a handwritten note can set you apart whether it's a thank you card or a random note of appreciation to someone in your life. It's unexpected and that's the actual superpower! My advice, keep a stack of blank cards at your desk, make it a habit to write one note a week, you can do it more often. It can be to a colleague who helped you out, a friend you haven't spoken to in a while or even a family member! Trust me, in a world of fleeting digital messages, your note will stand out and it'll actually leave a lasting impression.

So next time you want to really connect or make an impact, skip the text, grab a pen and actually write from your heart and watch the magic unfold!

Remember my friends, Success is a CHOICE!



Asking for Referrals

When asking for referrals, be specific 🎯! Know what you want, articulate it clearly, and watch your network grow 🌱. Specificity is key to success 🚀.


Be very specific and clear when asking for referrals. I was on a zoom and one of my vendors asked me, “Aaron do you know someone who does marketing?”, so that is what made me think about the need to be specific and clear when asking for referrals.

Imagine this, you're craving pizza, you don't just ask your friend, “hey do you know of any good food places?”, no you ask, “where's the best thing pizza in town?”. You're specific because you want the good stuff. Well it’s the same with business, if you're vague you'll get vague results. “Hey, know anyone who might need my services?”, well that's broad; instead try, “do you know any new startups looking for branding help?”, do you see the difference there?

So here's my quick tip, before you ask for referral, pause for a second, picture the exact person or company you'd love to (intr) be introduced to. Does that make sense? Now frame your question around that. Remember, being clear does not mean you're being pushy, it just means you value the other person's time and you know what you’re after. So next time you're after a slice of opportunity, be specific about your topping preferences. Now go make more meaningful connections. And remember, Success is a CHOICE!




Remember, taking shortcuts often leads to a longer journey 🛤️. Stay true to the path, embrace challenges, and reach your goals the right way 🏆.


Let's take a shortcut, or should we? I'm at the tennis court right now as it's fitting for my business partner who's an avid tennis player. You see, my business partner, Greg, loves to drop this gem on me, “Aaron, the shortcut is the long way in disguise”. Ouch! Now let me break that down for y’all; imagine you're hiking, you see this enticing shortcut and think, that's gonna save me some time. But halfway through, you’re face with blocked pathways, thick brush, a lost trail or maybe even a mountain lion or two. Suddenly, that quick path has turned into quite the adventure. Same with business, you might think skimming on product quality or avoiding essential market research will get you to profits faster, but when complaints roll in or sales stagnate, you'll end up spending twice the time fixing mistakes that could have been avoided. A lot of people playing today, pickle-ball, though.

So here's some practical advice:
Be patient. I know that's a tough one, but it's necessary. Always trust the process, build strong foundations. Shortcuts might seem tempting, but in the long run, they often lead to detours. Remember, it's not always about getting there fast, but getting there right.

As much as it pains me to say it, “thanks, Greg, for the daily reminder”. And just like patience, Success is a CHOICE!



Long Term Relationships

Building trust and understanding creates lasting business connections 💼🤝. Invest time and effort for long-term success and watch your network flourish!


Nurture relationships, let's dive in! As we're all very well aware in today’s world everything is instant, we have instant coffee, instant messaging, instant results. There's one thing though that still takes time, nurturing long-term business relationships, and let me tell you, it's worth every moment.

Think about your best friend, did you guys hit it off in 90 seconds? Probably not! Just like that friendships, business relationships need trust, understanding, and most of all time. It's not just about that first deal or project, it's about the 10th and the 20th and all the ones in between.

Okay, so let's talk practical now. Remember birthdays? Send “just thinking about you” emails or check in without an agenda and actually show interest and be authentic. See how you can add value without an expectation in return. And my friends, if there's a hiccup, because let's face it there will be, just face it head on, apologize if needed, fix things and make it right, it's those moments that can truly solidify trust.

Long-term relationships are the backbone of any sustainable business, they bring in consistent revenue, referrals, and let's be real, they just make the entrepreneurial journey so much more enjoyable. So next time you're in a hurry, just remember, good things like a fine wine or that 20-year friendship, they take time.

I appreciate you! And remember, Success is a CHOICE!



Be Direct

Clear and concise is the way to go in emails 📧💼.
Say goodbye to the fluff and hello to effective communication! Let's get to the point and make things happen.


What's the point? Have you ever sat through a meeting and thought, “what's the point?”, or read an email and wondered, “what do they actually want?”. We’ve all been there, but here's the thing, time is our most precious asset and dancing around the point is like throwing that time away, and I don't know about you but I think it's super frustrating.

Being direct, it's a game changer. It means saying what you mean clearly and confidently. It saves everyone's time, it reduces misunderstandings and guess what, people will actually respect you for it. So here's my quick advice, next time you’re in a meeting or you're writing that email ask yourself, “what’s my main point?”. Then just say it, start there, keep the fluff for your pillows, not for your conversations. Think of it this way, being direct is like giving someone a clear map, instead of just describing the scenery everyone reaches their destination faster and with less hassle.

All right, I think I made my point. Go out there and say what you mean, trust me, life gets a whole lot simpler. Have a great day! And remember my friends, Success is a CHOICE!



How Do You Find Your Life Goals & Passion

Discovering Life Goals & Passion! 🚀 Embrace curiosity, explore new hobbies, and trust your instincts. Follow your heart!


How do you find your life goals and passions? Life's a wild journey it’s filled with twists and turns, ups and downs, it’s actually like a roller coaster but it becomes an exhilarating ride when you’ve got purpose and you've discovered your passion, that’s the spark that guides you through life.

Finding your passion, it's a bit like a treasure hunt, you've got this beautiful blank canvas of life and you're trying to find those vibrant colors that will bring it to life, it's not always easy. For some it comes early, for others it takes time and that's perfectly okay. This isn't a race, it's actually your personal journey.

So how do you find this hidden treasure? Well it begins with curiosity and an open mind, trying new things and diving deep into the world around you. You have to actually as yourself, “what makes me tick?”, “what lights my fire?” and “what makes me lose track of time?”. And my friends, don't just focus on what you love, consider where you can actually make an impact, where your actual passions intersect with what this crazy world needs. Once you've found that golden thread, it's time to weave it into your life through your goals, but not just any goal, but rather smart goals, and smart is an acronym for specific, measurable, achievable, relevant and time-bound. I suggest you Google smart goal and get real sense of why and how to do this. Why smart goals ultimately do is bring your dreams within reach, it makes them concrete and manageable. Let's take an example, say you discovered a passion for music and you dream of playing at like, I don’t know, a local festival, your smart goal could be master three crowd favorite songs on your guitar within the next six months. You see, that type of smart goal, it's clear, achievable and directly tied to your passion. But let's also be real, even the best laid plans, they’re going to have obstacles, that's just life. But when the going gets tough, remind yourself why you start, started this entire journey and then embrace the journey. The lessons in each stumble and the opportunities in each fall.

Life isn't just about reaching the destination, it's also about enjoying the ride. You have to celebrate your victories, whether they're big or small. Be gentle with yourself when things don't go as planned, after all, we’re human! Our lives are so much more than checking boxes off a to-do list. Remember, the future is something WE CREATE, not something that just happens.

Thanks for tuning in! Now, go out there and make your mark on the world. Keep rocking! And remember, Success is a CHOICE!



Start Bragging

Embrace the art of self-promotion 📣. Show the world what you bring to the table authentically and unapologetically. Your unique talents deserve to shine 🌟!


Hello, my friends, it's time to start bragging. You know in the world of entrepreneurship, and well life, there’s this skill we often overlook, it's the art of self-promotion. Now, don't roll your eyes just yet! I'm not talking about bragging or being obnoxious, I'm talking about showcasing what you bring to the table AUTHENTICALLY.

Think about, it if you whipped up the world's tastiest chocolate chip cookie dough wouldn’t you want folks to try it? Same thing with your talents and achievements, if you’re not sharing them, who will? You're doing this service to those who might benefit from what you actually have to offer. Sorry for the cookie dough analogy, I can't resist! I truly am addicted.

Okay, back to the actual topic at hand here. So here's a quick tip to help you in self-promotion:

Start with stories not stats. Facts tell, story sell. Instead of saying, “I increase sales by 50%”, tell the story the time you stayed up all night figuring out a strategy while sipping on your fourth cup of coffee. See, that’s relatable, it's human, and it's authentic. And remember, self-promotion it isn't about saying “I’m the best!”, it's about showing up, sharing your journey and letting others decide. After all, you never know who you might inspire or who might have an opportunity waiting just for somebody like you.

So give yourself some credit put your story out there, because if you don’t, who will? Cheers, to embracing ourselves and our journey! And remember my friends, Success is a CHOICE!



Stop Procrastinating

Don't let procrastination hold you back, entrepreneurs 🚀! Time is money, and your dreams won't wait. Start now, stay focused, and watch your business thrive 💼💥.


It's go time! Stop procrastinating and get her done! You know, as an entrepreneur I've had my fair share of “I'll do it tomorrow” moments. But let me tell you, if I waited for tomorrow every time, I wouldn't be walking or standing here right now.

Think of it like raising your kids. Imagine if every time your kid needed something whether it’s changing a diaper, a midnight feeding, or help with their homework, what if you said, “I'll do it later”, we’d have a bunch of hungry, stinky and super confused kids. Life and business, much like raising kids, won't wait. It's messy, unpredictable, but it's super rewarding when we're proactive. So here's my advice, and it is buggy out today!

Break task down. Just like teaching your kids to tie their shoes, you wouldn’t tell them, “just do it!”. No, you'd break it down step by step, similarly if you've got a big project, divided it, make it manageable. And my friends, you have to celebrate small victories, celebrate the baby steps. If your kiddo finally ate your veggies, that's a win! If you tackled one task on your to-do list, that's also a win!

Set a timer. You know I talked about the Pomodoro Technique? 25 minutes of focus work then like a five minute break. It's like the timeouts we give our kids, they're short, effective, and they come back refreshed, or at least that's the idea!

Lastly, surround yourself with go-getters. You know, the kind of friends who wouldn’t let you postpone that play date or that business idea brainstorm session. Yeah, that's right! You need to surround yourself with winners and doers.

So let's stop waiting for the perfect moment, dive in, embrace the chaos, and let's get things done. Hey, stop procrastinating! Like right now! Stop scrolling and check something off your list. You know, it's the important stuff. Do it now! Quit procras… hey! Why are you still here? Stop scrolling! Have a great day! And remember, Success is the CHOICE!



Work Hard, Make Sacrifices

Hard Work & Sacrifices! 💼💯
Embrace the grind, stay committed, and watch your dreams come to life.


You know, I was thinking about how my journey in entrepreneurship has been a series of trade-offs. It's like the saying that keeps running in my head, "great achievements are usually born of great sacrifices". Now that may sound a bit dramatic, but let me tell you, it's actually spot on.

See, there's no such thing as an overnight success. I remember personally when I had to give up those weekend parties to sit in my efficiency apartment and hustle. Yeah, it was rough but hey, that's where the magic happens. That's where our big dreams get their shape, in the wee hours when the world's sleeping and you're actually pushing your limits, that's sacrifice!

But here's the thing, it's not about being a martyr, it's about being passionate. It's about understanding that you might have to say no to some immediate gratification for something much larger, something that fills you with fire and makes you jump out of bed every single morning.

So here's my two cents for you guys, find that thing that makes you tick and when you find it invest your time heart and soul into it. You'll need to sacrifice a few Netflix binges perhaps or a few lazy Sundays. But trust me, when you finally hold that achievement you've been chasing, all those sacrifices they're totally gonna be worth it. And remember, it's a journey, and that journey is going to teach you, it's going to shape you. It's okay to feel the heat, to feel the pressure, that's your diamond in the making! You have to embrace it because nothing worth having - EVER - comes easy.

Remember, Rome, it wasn't built in a day but they were laying bricks every hour. Go ahead, lay your bricks, make your sacrifices, build your Rome! And remember, Success is a CHOICE!



Under Promise Over Deliver

🎯 Under Promise, Over Deliver! 🌟😎
Exceed expectations, build trust, and leave a lasting impression.


Under promise and over deliver. Now, what does this mean and how can we do it? Imagine you're at a party and your buddy promises to bring chips and soda, but then, boom! They rock up with an entire Gourmet Pizza Fest, how do you feel? Surprised, delighted, probably ready to invite them to every party from here on out. This is over delivering, obviously, in its simplest form. So how do we apply this in our business?

First, we have to set realistic expectations, be honest and transparent about what you can offer. Let's say you run a web design company, tell your client it'll take two weeks for the project, but internally, have a 10-day deadline.

Number two, over preparation is your best friend. Plan for problems, anticipate hurdles and then create solutions for those in advance. Being one step ahead helps you meet your deadlines with grace and calm.

Now for the fun part, surprise your clients! Deliver your work in 10 days instead of 14 and maybe add an unexpected feature they didn't ask for but would absolutely love. You've not only saved them time but also exceeded their expectations.

Voila! You're over delivering! Remember, my friends, it's about surprising and delighting your clients. It's about giving them a pizza fest when they expected chips and soda. Now go out there and deliver more than you promised, and see the magic unfold. And remember, Success is a CHOICE!



What Does it Mean to be an Entrepreneur?

👨‍💼 Embrace entrepreneurship!
Surround yourself with brilliance, learn from failures, and never stop innovating.


So, what does it mean to be an entrepreneur? Honestly, it's a bit like trying to describe a roller coaster to someone who's only ever been on a Merry-Go-Round. Being an entrepreneur isn't just about starting a business and hoping it makes bank, it's about passion, grit and being ready to weather the storm for something you genuinely, and I mean genuinely, believe in. It's about getting up every morning with the resilience to fight, innovate and hustle. And I'll tell you, it's about loving every bit of that crazy ride!

So my practical advice, surround yourself with people smarter than you, it's not too hard for me. Stay curious and embrace failure as your most honest and brutal teacher. Remember, the perfect time to start never comes. So kick off your comfort blanket, get out there and chase your dream. And hey, the world might call you crazy but remember it's the crazy ones who believe they can change the world that often do. So here's to you, future World Changers, let's shake things up! And let's shake things up together! And remember, Success is a CHOICE!



Hire for Attitude

Attitude is everything when hiring!
😄👌 Look for passion and positivity to build a winning team.


Hey everyone! You know, I've often heard people ask, "What's the secret to building a successful business?". Let me share a truth bomb with you all, it's not about the fancy degrees, the flashy tech or even a killer product, nope! It's all about the TEAM! Imagine having a rock band where everyone is trying to play the solo, that would be chaos, right? But when each member is grooving with their part, following the rhythm, making space for others, the magic happens! The same applies in business. Building a strong team is like assembling a dream band, you need the brains, you need the creatives, the planners and yes, the dreamers. They all have their unique rhythms, strengths and perspectives, but when they come together and play in harmony, they can create a beautiful symphony, or in our case, a thriving business.

So here's a practical tip for you all, hire for attitude and train for skill. Let me say that again, hire for attitude and train for skill. Look for people who can jam with your culture, who bring positivity, and most importantly who are willing to learn and grow. Remember, skills can be taught but attitude?- that's something intrinsic. And let me tell you, when you have a team that gels well, supports each other and chases a common vision, there's zero challenges - I mean none - that you can't overcome. Together as a team, you literally will be unstoppable!

Remember, your team, that's your greatest ASSET! Nurture it, value it and watch how it turns your business into a success story. It's not just about being the best in the band it's about being the BEST BAND!

Thanks for tuning in! And remember, Success is a CHOICE!



Be Consistent

🔄 Consistency is key! 💪
Stay committed, keep grinding, and watch your dreams become reality.


I want to chat with you real quick about something we often overlook, consistency. You see, consistency is not about being the best right out the gate, it's about becoming better every single day. It's actually the secret sauce that turns the average Joe into rock star performers, think about this for a minute. When you first learn to ride a bike, the first time was a disaster, right? But with consistent effort, one day you just got it. That's the power of consistency, it turns average in to excellence.

Now practical advice, let's keep this super simple today. Let's say you want to get better at sales, don't start by reading a library of sales books; start small, read a book a month, make 10 to 20 sales calls a day and build up to 100 plus, that's consistency! Excuse me, I'm about to really get stormed on here. Why is this so important? Well it's simple, if you only do something once in a blue moon, it's not gonna stick, you're not going to improve, you're not going to become excellent, it just will not happen. But if you show up, and I mean show up every single day and give your best shot no matter how small or seemingly insignificant, that's when the actual magic happens, that's when average turns into EXCELLENCE! Man, the bugs are in full force today! This is going to be my only video.

So, my friends, here's my challenge for you, find one small thing that you can do consistently every day to get you closer to your goals. Stick with it no matter what, because it's doing the little things consistently that make the biggest impact. Remember, consistency is not just about making progress, It's about becoming the best version of yourself. So let's get out there and be consistent, because that's how average turns into excellence.

Have an amazing day! And remember, Success is a CHOICE! And there's the thunder, here we go!



Importance of Prospecting

🔍 Prospecting is key to business success!🚀🔥
Unlock opportunities and achieve greatness.


Today I want to talk to you about the importance of prospecting. In this ever-changing world of Entrepreneurship, the lifeline of any business is not solely its product or service but the continuous hunt for new opportunities. I'm talking about the crucial process of always prospecting; as the saying goes, "Your pipeline is your lifeline", and let me tell you that's very true. Why, you ask? It's simple, prospecting breeds life into your business, it drives growth and Innovation, providing fresh perspectives and opportunities for learning. In a world that's evolving by the minute, maybe second, a stagnant business is a dying business. Prospecting isn't just about survival, it's about thriving, leading, and leaving a legacy.

Now, for those hungry minds, let me share some gold nuggets to help you up your prospecting game.

One, you have to identify your ideal customer. Know them inside and out, what they need, what they want, their pain points, create a vivid living profile.

Number two, you have to utilize technology leverage AI, Big Data, social media to spot trends, analyze behavior and engage your potential customers.

Three, don't esther, don't ever underestimate the power of networking. Build relationships, not just connections, attend events, share ideas, collaborate, because opportunities often come from the most unexpected conversations. One of the best trainings I ever attended, the speaker said, "YOUR NETWORK WILL DETERMINE YOUR NET WORTH", let that sink in for a minute. It's for the same reason experts say, "the five people you spend the most time with will be a reflection of your future", yikes! So be wise about that. Actually I'm going to make a video on just that topic alone, it's that important.

And number four, prospecting is a daily task, you have to dedicate time to it each day. Consistency, not intensity, is the key here. Remember, prospecting is the heart of Entrepreneurship. It's the art of seeing what others can't, seizing opportunities others won't. Embrace prospecting because every no you hear is literally one step closer to a yes that could change everything, and I mean EVERYTHING. I want to repeat, you must make time every single day for prospecting or you will never win, that's just a cold hard fact.

I hope you all have an amazing day! And remember, Success is a CHOICE!



You want to be an Entrepreneur

Ready to be an Entrepreneur? 🌟 Embrace challenges, innovate, and take the leap!


So you want to be an entrepreneur, BUT..I get it, the entrepreneurial life might seem a bit intimidating, right? But let me tell you something, it's not just a journey it's an adventure, an opportunity to discover yourself. It's literally like crafting your own story, but you're doing it one page at a time. Sure, there's going to be challenges and there will be days where you'll question your decisions, but that's where the fun is! No big rewards come without a bit of struggle. There will be sweet wins too, when you get your first customer, the moment your idea finally turns into a tangible product and the incredible feeling when you realize you're not just building a business but you're actually making an IMPACT.

But hey, let's not forget some practical advice, keep it lean and customer focused, that is key. Start small but iterate fast. And remember, it's better to have something imperfect out in the world than a perfect idea in your head, let that sink in for a minute.

Don't fear mistakes, they're the best teachers. Surround yourself with people who inspire you and for sure never ever, ever stop learning. In essence, entrepreneurship is less about business plans and metrics and more about patience and persistence so if you're ready to embrace the roller coaster, buckle up! Because it's one heck of a ride! Trust me, it's worth it! And remember, Success is a CHOICE!



Unlocking You Purpose

🔓 Unlock Your Purpose! 🔎Embrace the journey of self-discovery and follow your passion.


Hey everyone! Let's chat about unlocking your purpose, I know, sounds grand, right? But let me break it down real simple for you. First off, what makes you leap out of bed in the morning? What keeps you awake at night, brainstorming and scrubbing notes on your bedside notepad? That's the fire burning inside you, that's your passion, that's what you need to stoke every single day.

Now let's talk practical, write down your top five passions. Don't overthink it, the first thing that comes to your mind. They are usually your subconscious telling you, "What's up?".

Next, ask yourself, how can these passions help others? If your passion brings value, if it solves a problem, if it eases someone's life, you're on the right track! That's where purpose and passion intersect. Remember, you can't expect the universe to reveal everything in a day,
that'd be nice! Maybe, I don't know. It's okay to pivot, to question, to redefine, that's part of the journey. You grow, you evolve, your purpose does too. So keep going, don't worry about getting it perfect, worry about getting it GOING!

So there it is, my friends, unlocking your purpose in a nutshell. A journey, and it is a journey of exploration, courage and growth. So, go ahead! Light that fire and let your purpose shine! Because at the end of the day, it's not just about making a living, but making a life. Have an amazing day! And remember, Success is a CHOICE!



Unhappy Customers

💡👀 Embrace Unhappy Customers! Their feedback is a valuable compass for growth. 📈💪


Unhappy customers for the win! Say what? Stay with me here. Running a business isn't always smooth sailing and that's where the magic happens. The most challenging moments and our most dissatisfied customers, yeah, they're actually gifts in disguise! See, they're the ones who will give you a PhD in "Improvement Studies", sounds made up, right? But trust me, every complaint, every grievance, they have is an opportunity for us to learn adapt and make our products and services even better. Look, let's say you're running um, a coffee shop, if uh Mr. Grumpy on table five says, "your coffee tastes like dishwasher", well don't get mad or God forbid argue. Instead, use it, turn his frown into your secret weapon. Experiment with your blend, train your staff better, heck, maybe even invite Mr. Grumpy for a taste test, that would be awesome! It's easy to bask in positive feedback. But remember, the darkest corners are where you'll find your most precious gems of wisdom.

So next time a customer isn't thrilled, don't see it as failure, but a golden ticket to actually level up. Keep learning, keep growing and remember, no feedback is bad feedback, you're unhappy customers, they might actually just be the unsung heroes in your journey to success. See it's all how you frame things.

Here's to our grumpiest customers, may we meet them, maybe learn from them, and may we always, always, always keep improving. Have an amazing day, my friends! And remember, Success is a CHOICE!



Do What Lets You Have The Life You Want

Do What Lights Your Soul & Builds Your Dream Life! Pursue passions that align with your vision.


Do what you love and you'll never work a day in your life. We've all heard that saying, right? Well today, I'm gonna flip it on its head. Don't necessarily do what you love, but do what lets you have the life you want. Picture this, you absolutely love playing the guitar you can strum all day, get lost in the melodies, but the moment it becomes a job you may find yourself stuck in a studio, away from your loved ones, stressed about creating the next big hit, and suddenly the love isn't so lovely, hmm!

So here's the crux, instead, identify what kind of life you want. Want more time with family? Maybe a job with flexible hours is your thing. Crave to see the world? Perhaps a role that involves travel could be up your alley. Is this starting to make sense? The idea here is to turn your passions into hobbies, something you cherish and not something that stresses you. And find work that supports this lifestyle you've outlined in your mind and what you want for your future. You can have fulfilling work that fuels the life you dream of, even if it's not necessarily your passion.

Remember, life is not just about the work we do, it's about how we live. So don't just follow your passion blindly, but follow the life you want, that's the key.

Keep it cool, keep it smart, and above all, keep it YOU! And remember, Success is a CHOICE!



Be Patient

🚀🌱 Success Takes Time: Patience is Key!
Rome wasn't built in a day.
Stay persistent, trust the process, and keep hustling!


When I first started my business I had this notion in my head that success was gonna come to me overnight like, BOOM! And I'd be a millionaire! But life, my friends, it has its own pace, a little like molasses in winter. But that's the beauty of it.

Let's think about the mighty Oak Tree just for a moment here. It starts from a tiny acorn, right? It doesn't become this magnificent giant overnight, it waits, absorbs the rain, the sunlight, the nutrients, and it grows stronger and grander. Well, we're no different. Good things indeed come to those who wait, who have the patience to let their acorns grow, to learn from their mistakes, to refine their skills, and most importantly to, enjoy the journey.

You see, your path to success, it's not a sprint, it really is a marathon. It's about persistence and resilience and patience. So my advice to you, plant your acorn, nurture it, give it time, embrace the waiting period, because that's when real growth happens. Success isn't always about velocity, but often about vision. And remember, patience isn't just about waiting, it's about keeping a good attitude while waiting. So go out there, plant your seeds, and let them grow. Good things are coming, trust me, I've been there!

Keep striving, and remember, Success is a CHOICE!



I'm Sorry

💪😌 Embrace Vulnerability: Saying "I'm Sorry" is Strength! It shows humility, growth, and respect. Apologize when needed, lead with integrity.


I'm sorry! No, I really am sorry! Okay well, today I want to discuss the "I'm sorry myth", that somehow an apology is a sign of weakness.

You see, as an entrepreneur, I've learned that saying "I'm sorry" is not a sign of weakness, but a testament to your strength and your character. Of course you have to start with empathy, understand that your actions have affected someone else. The simple phrase "I'm sorry", I believe, loses its value when it's not genuinely felt. You need to comprehend and recognize the feelings of the other person. I believe to do that, you have to avoid using IF and BUT in your apology. Saying "I'm sorry if I hurt you" or "I'm sorry but", it deludes the sincerity of your actual apology. I think it's better if you stick to "I'm sorry that I hurt you", as it acknowledges the impact of your actions without trying to diminish it.

Owning up to your mistake is a big deal, you have to learn to be accountable for your actions and don't shift blame; it's tough but it's important to show that you're not afraid of taking responsibility. This is also the first step toward ensuring you won't repeat the same mistake, or at least that's the goal. Your actions must back up your words, true, true, apologies come with the commitment to change and improve. Let your behavior communicate your sincerity, it's a real thing.

Lastly, give people space to heal. Saying sorry is just the first step, but healing might take time. Be patient and supportive during the process. Remember something, a meaningful apology can mend bridges and heal wounds. It's a testament to your character, honesty, and courage, it says more about you than about the mistake you made.

Let's all be brave enough to say, "I'm sorry", when we're wrong. Hope this helped. Have an amazing day! And remember, Success is a CHOICE!