Lights! Camera! Entrepreneurship? Every entrepreneur has their own style and techniques to bring in customers. Your personality and natural salesmanship are key factors in creating your customer acquisition strategy. That said, by themselves, those aren’t enough. If you think of customer acquisition like it’s a movie, your personality is the […]
If we take the time to listen to customers, we learn that they are telling us the same things over and over again. They don’t like pushy salespeople. They want someone to understand their needs. They want clearly communicated, relevant information. And they want a timely response. So, let’s interrupt the […]
It is the moment of truth for every salesperson. The lead you’ve been chasing for four weeks, through 20 emails, and 8 phone calls finally makes a decision: they aren’t going to buy. You worked your best sales magic and the sale still fell through. Can you pinpoint how to […]
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