When you own a business, the customer is king. The question is, do you have the skills and knowledge to treat them like one? There are many entrepreneurs out there who simply aren’t great with people. They never learned how to interact with others in a customer-service relationship. But if […]
If you’re like me, I’m sure that you’ve received a massive amount of emails from companies this week, telling me exactly what they are “going to do” about COVID-19. Getting spammed by every single company I’ve ever given my email address to aside, many of these coronavirus messages drove me […]
Lights! Camera! Entrepreneurship? Every entrepreneur has their own style and techniques to bring in customers. Your personality and natural salesmanship are key factors in creating your customer acquisition strategy. That said, by themselves, those aren’t enough. If you think of customer acquisition like it’s a movie, your personality is the […]
If we take the time to listen to customers, we learn that they are telling us the same things over and over again. They don’t like pushy salespeople. They want someone to understand their needs. They want clearly communicated, relevant information. And they want a timely response. So, let’s interrupt the […]
It is the moment of truth for every salesperson. The lead you’ve been chasing for four weeks, through 20 emails, and 8 phone calls finally makes a decision: they aren’t going to buy. You worked your best sales magic and the sale still fell through. Can you pinpoint how to […]
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